Jenkins article, "A New Paradigm for Understanding Media Change"

The main focus on this article is about changes brought into the media by three different concepts---those concepts being (1) media convergence, (2) participatory culture, and (3) collective intelligence.  The two that they talk about most in the article is media convergence and participatory culture.  Jenkins talks about convergence being "the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want" (Jenkins 2).  After reading this article, the only thing that I kept thinking about was how Apple has definitely brought media to change with the new iPad being a huge hit.  When I read this article, I wanted to get some more information on Apple and the new iPad, so I googled "why is the iPad so successful" and came across this great article online that explains why Apple is so successful, why it had brought about so much change, and why it sinks you into the confined restriction of Apple itself.  You can find the article by going to this link provided: Why the iPad Will Change Everything. 

Jenkins goes on to say that "convergence involves both a change in the way media is produced and a change in the way media is consumed" (Jenkins 16).  I feel like this absolutely has Apple and the iPad written all over it.  In the iPad article online, the author of the article, Daniel Lyons, talks about how when you buy an iPad through Apple, you become "locked" into their ways and are confined with using only Apple approved things.  Some would think this would be a problem, however, people don't seem to mind and are constantly and continually buying the iPad, which you can use for almost everything.  Another link I wanted to include will show you better than I can tell you of everything the iPad is capable of doing.... take a look: New iPad Commercial.  the iPad is taking all of the technologies that the old media had created...tv, dvds, cameras, gps, etc. and combining it into one thing.  It seems to me like Apple has just created this new and very large media change that is going to take off, with even bigger and better things to come.